Strategic Analysis of Nike
manufacture, and global marketing of sportswear, apparel, equipment, and services. With a worldwide market share of 37 percent, the firm is the world's largest sportswear and sports shoes provider. The firm focuses on well-known brands like Nike and Jordan, which cater to a wide range of customers, including runners, basketball players, football players, and gym-goers. The firm also produces sporting equipment such as luggage, glasses, gloves, and golf clubs, among other things.